About Us
We've been protecting businesses on the road for 19 years. First Insurance handles commercial auto coverage—the kind that actually works when you need it. No nonsense, no surprises. We work with fleet owners, contractors, and delivery services across Croatia who trust us to keep their operations moving. Our approach is straightforward: listen to what you're running, understand your real risks, build a policy that covers them. That's it. We're based in Slavonski Brod, but our clients span the whole region.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Why Choose Us
- Experienced TeamOur professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
- Quality GuaranteedWe stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
- Fair PricingTransparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
- Proven ResultsThousands of satisfied customers and a track record of successful projects speak for themselves.
Our Story
First Insurance started in 2006 when our founder got tired of watching business owners get tangled up in insurance they didn't understand. What began as a small office in Slavonski Brod has grown into a trusted name across the region. We've never chased the biggest book of business—we've focused on doing right by our clients. Over the years, we've learned what really matters: fast claims handling, people who pick up the phone, and policies that actually match how your business operates. Still here. Still doing it the same way.
Our Core Values
The principles that guide everything we do
Straightforward Talk
We explain things plainly. No jargon, no hidden clauses buried in page 47. You should understand what you're buying and why.
Reliability First
When you call, we answer. When you file a claim, we handle it. We show up. Consistent, dependable service—that's the baseline.
Real Listening
Every business has different needs. We ask questions, dig into your operations, and build coverage that actually fits your situation.
Speed Matters
A broken-down truck or damaged vehicle doesn't wait. Our claims team moves fast because downtime costs you money.
Meet Our Team
The people behind First Insurance
Marko Horvat
Founder & Owner
Started First Insurance after 12 years in corporate insurance. He wanted to build something different—a place where businesses actually get straight answers and real support.
Ana Petrović
Claims Director
Handles every claim like it's her own operation. 16 years processing claims means she knows exactly what businesses need to get back on the road fast.
Damir Novak
Account Manager
Works with fleet operators and contractors daily. He translates what you're actually doing into coverage that protects it. Practical, no-nonsense approach.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.